Principal Product Manager

Flemming Humlum Søgaard

Portfolio-level product leadership in B2B SaaS & regulated domains

I turn strategy into execution in complex environments where priorities compete, ownership is distributed, and trade-offs are real. I connect product direction with commercial reality and make investment decisions that hold up under scrutiny.

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~80% Revenue portfolio ownership
16% PQL conversion rate (2x traditional)
5-6 PMs mentored at Templafy

What I Do Best

Portfolio Direction

Clarifying priorities across multiple product areas, fragmented ownership, and political constraints—then converting that clarity into deliverable sequences.

Commercial Strategy

Shaping product bets with packaging, pricing, and go-to-market in mind—so product choices reinforce revenue and expansion instead of undermining them.

Adoption-Led Growth

Improving activation and sustained usage in admin-heavy B2B environments where value depends on behavior change—not just feature availability.

AI Enablement

Designing AI capabilities where creativity and synthesis matter, while keeping deterministic outputs grounded in reliable systems and controls.

Experience Highlights

Templafy

Principal Product Manager

  • Owned strategy and investment decisions for portfolio representing ~80% of company revenue
  • Initiated and led PQL motion achieving 16% conversion rate, ~2x traditional channels
  • Influenced monetisation by making core capabilities free to unlock expansion
  • Mentored 5-6 Product Managers, shifting practice from local execution to holistic ownership

Danske Bank

Product Leadership (AML & MobileLife)

  • Owned digital AML strategy for business customers in regulated environment
  • Directed property and mortgage digital platform development
  • Introduced structured decision-making methods (Double Diamond, prioritisation facilitation)
  • Balanced regulatory requirements with business goals and customer experience

How I Think

Adoption is a prerequisite for growth motions

If usage is low, expansion mechanics become noise. Fix readiness first, then scale.

Distributed ownership scales; manual enablement doesn't

Systems that rely on a few admins or CSMs stay brittle. Design for participation.

AI is a capability, not a religion

Use AI where humans would normally search or synthesize. Keep "must be true" outputs deterministic.

Speed increases the need for coherence

As AI makes building cheaper, the real differentiator becomes product judgment: direction, consistency, and what not to build.

Ask Me Anything

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